copywriter & content strategist
My aim as a copywriter and content strategist is to educate, inspire, and delight. And yes, I use serial commas.
Want to know more? Well...
I'm not afraid to rhyme so long as it serves to save my audience time. That said, I don't like to rely on crutches, which rhymes certainly can be. As can puns and jargon and alliteration and, for that matter, polysyndetons.
I spend hours reading sites like Useronboard.com, annotating books like Content Inc., and gleaning knowledge from my peers. Still, I spend even more hours than that trying to create work that measures up to the brands I admire.
Really, I'm just a writer that understands how people like to read. Sure, I get help from Hemingway Editor. Sometimes I even lean on the thesaurus. But I always trust my gut (and like to prove it with data).
Want to get in touch? Please do!